Immediately I’ve received an superior story for you — on the one hand, it’s about matching your pursuits and abilities with a hungry market, however perhaps extra importantly it’s about documenting your work.

While you do these two issues, like Craig Odem has, you begin to see some enjoyable outcomes.

I discovered Craig by the Side Hustle Nation Facebook group; he’s a pastor in Tennessee however as a aspect hustle he sells vegetation out of his yard.

Craig’s yard nursery does round $10k in gross sales yearly!

However the place issues get much more fascinating is whenever you issue his Savvy Dirt Farmer YouTube channel.

Craig began his YouTube channel in early 2021. It’s already hit 1 million views and is beginning to herald some fairly vital income by itself through a number of income streams.

Tune in to The Facet Hustle Present interview to listen to:

  • how Craig got here up with the concept to promote vegetation
  • how he’s rising and promoting vegetation
  • what he’s executed to develop his YouTube channel

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The Inspiration to Begin Promoting Crops

“I’ve at all times loved rising issues like a vegetable backyard; squash, cucumbers, beans, that type of factor. It simply received me enthusiastic about, is there a solution to flip that into more money,” Craig instructed me.

It was throughout a go to to Lowe’s backyard heart when the concept actually hit Craig. He noticed dozens of individuals queuing for vegetation, and occurred to note one lady spending $900 on blueberry vegetation.

At the moment, Craig hadn’t tried to develop panorama vegetation, evergreens, or flowers. However seeing a marketplace for it, it was one thing that Craig needed to do.

“I simply began studying about it and thought, ‘perhaps I might learn to do that?’” Craig mentioned.

It took about 6 months of analysis earlier than he pulled the set off and began planting some vegetation and flowers, which was in late 2016.

Studying About Crops

Craig admits it took some time for him to rise up to hurry with which vegetation have been fashionable, what they have been referred to as, and easy methods to develop them.

Panorama vegetation have been new to him, and to make it tougher they typically go by their botanical names and there are sometimes tons of or hundreds of sorts of every plant.

Along with that, most of the most typical vegetation are under patent or are trademarked for a sure variety of years.

As stunning as that sounds, you’ll be able to’t develop and promote sure varieties.

To simplify issues, Craig mentioned he began by trying round his neighborhood to see which vegetation have been fashionable and realized easy methods to determine them.

He knew that if vegetation have been fashionable round his neighborhood, there was going to be a marketplace for them and so they shouldn’t be too arduous to develop.

As recommendation for anybody who needs to get began rising and promoting vegetation, “You gotta know what you’re rising and you can’t guess,” Craig mentioned.

Selecting Which Crops to Promote

Craig mentioned he has “killed plenty of vegetation” determining which vegetation he can develop successfully and which vegetation are higher for promoting.

Craig has settled on rising out of doors vegetation, and he additionally focuses on vegetation which are straightforward to develop and preserve.

For instance, his best-selling plant is a hosta. Craig mentioned they’re “super-easy to develop, and so they by no means die over winter.”

This makes them excellent for him to develop, and likewise nice for homeowners on the lookout for a low-maintenance plant.

Craig mentioned his different best-selling vegetation are:

  • Hydrangeas
  • Two completely different kinds of arborvitaes
  • Blackberry vegetation

Craig mentioned edible vegetation like blueberries are in big demand, however he has not had the very best success with different vegetation bearing edible fruit.

Making the First Sale

Some mates of Craig’s have been throwing a yard sale fundraiser for charity and requested if they may host it at his home.

Craig mentioned sure, and determined to place out his first vegetation that have been prepared on the market.

Craig talked about on the yard sale advert that he could be promoting some arborvitaes, that are additionally referred to as “display screen timber” as they’re generally used to line property boundaries.

The primary one that turned up purchased the entire arborvitaes.

All through the day, Craig mentioned extra folks stored asking concerning the timber as additionally they needed to purchase some.

“If I had 200 of them I might have bought all of them that morning,” Craig mentioned.

That was all of the validation Craig wanted. He mentioned he knew at that time that if he might work out easy methods to develop plenty of arborvitaes he might promote them.

Pricing Crops

Craig expenses $7 per plant. Though, Craig admits he might most likely elevate his costs slightly as he’s by no means had somebody say it’s too excessive.

The issue Craig faces is that he doesn’t wish to maintain onto vegetation for any longer than obligatory.

Craig has round 1,500 sq. ft to work with in his nursery. This can be a respectable quantity of area, however he’s typically close to capability.

If you wish to see what 1,500 sq. ft seems to be like or how Craig is managing his nursery area, you’ll be able to check out his YouTube Channel.

Advertising the Yard Nursery

Craig mentioned he sells round half of his vegetation by what he calls a “driveway plant sale.”

To run a driveway plant sale, Craig places an announcement out on his native Facebook Marketplace and another teams that he’ll be promoting vegetation.

He then places his vegetation out on his drive and other people pop by and purchase them or name him and make an appointment to see particular vegetation.

This season alone Craig mentioned he’s bought greater than 1,000 vegetation doing this.

Rising a YouTube Channel

Being on digicam wasn’t one thing Craig was comfy with at first and he didn’t have expertise enhancing video when he began his YouTube channel.

He’s come a good distance within the yr or so he’s had the channel, each in manufacturing high quality and utilizing it as a income stream.

Actually, on the time of the interview, Craig had just lately upgraded from filming all of his movies with an iPhone SE to utilizing a wireless rode mic and a GoPro.

One of many movies that took off and helped get the channel monetized was a video about propagating hydrangeas which Craig recorded final July.

Craig remembers his first verify from YouTube for advert income, it was for round $700.

“I couldn’t consider it, and it was due to that video,” Craig instructed me. That video about propagating hydrangeas now has greater than 110,000 views.

That was the purpose the place Craig and his spouse realized that they may flip their YouTube channel into an honest income stream.

On the time of recording the interview, his Savvy Dust Farmer channel was about to hit 20,000 subscribers, had simply hit 1,000,000 complete views, and Craig had simply posted his a centesimal video.

Craig places the success of that video and his channel merely right down to him being himself.

He didn’t research the YouTube algorithm or do something on the Search engine marketing-side, he simply publishes movies of himself working in his nursery.

Monetizing a YouTube Channel With A number of Income Streams

Craig has leveraged his YouTube channel to create the next income streams:

  • Advert Income – Craig is making round $1,500-2,500/mo in advert income throughout the excessive season.
  • Sponsored Movies – Craig has already executed 2-3 sponsored movies and he’s been receiving extra presents just lately as his channel grows.
  • Promoting Cuttings – Final yr Craig marketed plant cuttings on his movies and ended up promoting greater than 500. He’s planning on doing it once more later this yr.
  • Affiliate Commissions – Craig has added Amazon affiliate hyperlinks to the underside of the entire movies and that brings in $60-80/mo. He additionally has a relationship with a third-party affiliate by ShareASale.

What’s Subsequent?

Craig instructed me, “proper now we have now extra vegetation in our yard for subsequent yr than we’ve ever had.”

Craig mentioned he’s unsure how he’s going to handle all of these vegetation, and he was additionally coping with a heatwave once we spoke. However he’s assured he’ll discover a manner.

Promoting vegetation continues to be very a lot a side hustle for Craig. However together with his YouTube channel and the variety of bodily vegetation he’s promoting rising, it seems to be like he’s going to maintain turning over extra income.

Craig’s #1 Tip for Facet Hustle Nation

Get shifting!

Hyperlinks and Sources from this Episode

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