The Penthouse
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Howdy Tom! Inform us a bit extra about your self and the Tom Barker Group.

Dwelling on this fast-paced world we’re the chosen “cash can’t purchase expertise” accomplice of many forward-thinking firms who actually worth the funding in spending high quality time with their most valued shoppers.

We obtain this by way of First Class System 1 Hospitality Experiences, with our premium F1 suite The Penthouse by Tom Barker Group. We additionally work carefully with them to achieve varied model sponsorships and associations inside System 1 and System 2 by way of our key relationships within the sport. Giving our shoppers thrilling industrial alternatives which might in any other case be unattainable.

This sees me spend my time travelling all around the world between Australasia, Singapore and additional overseas with my lovely accomplice Emilee as we tackle new alternatives and develop the enterprise into a world operation.

What would you say is your motivation behind organising The Penthouse and Tom Barker Group?

My motivation for establishing our firm comes from my two passions in life; firstly, motor racing, System 1 specifically and secondly, folks, working onerous with like-minded folks and making nice issues occur. The fun of seamlessly delivering a exceptional expertise for our friends is vastly satisfying.

“Essentially the most dedicate of all pleasure is fulfilling the pleasure of others.”

Jean de la Bruyere

Motor racing is an unbelievable sport and in some ways a subculture. In New Zealand, now we have a really wealthy historical past relationship again to the Sixties with Bruce McLaren and Denny Hulme in System 1. I imagine this laid a pathway of success for a lot of generations of antipodes on the world stage, rising up across the sport actually lit a hearth in me to go and obtain one thing nice with my life.

I launched The Penthouse System 1 Hospitality Expertise in 2018 on the Australian System 1 as a means of bringing like-minded folks collectively to construct nearer connections with one another and expertise the game from a brand new perspective.

Was there a memorable anecdote that you possibly can share with us and what was your response?

There are various nice tales, having the legendary Martin Brundle (Sky Sports activities F1 lead commentator, former F1 driver and arguably probably the most revered face in System 1) be a part of us in The Penthouse solely half an hour earlier than his well-known Grid Stroll broadcast on the beginning grid of the 2022 Australian System 1 Grand Prix.

It was an absolute coup, as Martin not often does these sorts of appearances, particularly on race day. It was a particular second for us all and we’re very proud to name Martin a pal. Who is aware of possibly he’ll make one other go to to The Penthouse in Singapore. You’ll have to attend and see.

In your opinion, is creating an unforgettable service expertise the perfect type of hospitality?

Picture: Tom Barker Group

Completely, I imagine when internet hosting our company consumer’s VIP friends at The Penthouse we’re successfully representing every of their manufacturers. Our consideration to element and clear communication are vital components to the method.

With this in thoughts, our function is to create a vibrant but protected and relaxed atmosphere mixed with meticulous consideration to element and naturally the perfect views of System 1. Executed accurately by us and it’s one thing they’ll bear in mind for a lifetime and most significantly create a stronger private connection to the corporate.

What do you suppose is exclusive about The Penthouse that units it aside from its rivals?

We encourage our shoppers to have “new eyes” by way of first-class hospitality, visitor choice, and growing a particular relationship with every of them. All the pieces we do is with large ardour and a spotlight to element.

Our mission is to assist our shoppers to attach with like-minded folks in an open and pleasant atmosphere. When having fun with our first-class hospitality they have an inclination to chill out and are extra open of their conversations, serving to them to construct stronger relationships with others.

It’s right here now we have seen first-hand many multi-million greenback alternatives come up between our company shoppers and their VIP friends. To return and have enjoyable with us but in addition give them sturdy industrial worth is the true buzz for me.

The private relationships we construct with our shoppers are actually particular. A lot of whom have turn into buddies, mentors and dependable advocates through the years. They share in our achievements and kind a part of an ever rising worldwide neighborhood of inspiring and influential folks.

You’ve got been a accomplice with the Australian Grand Prix since 2019, how do you suppose your previous experiences will likely be helpful with the upcoming Singapore Grand Prix contemplating that it will likely be an evening race?

Picture: Tom Barker Group

We actually lower our enamel with the Australian System 1 Grand Prix, they gave me a possibility in 2018 to have our personal suite, believed in my imaginative and prescient and have been an integral accomplice in our success to this point.

The teachings, alternatives and connections now we have fashioned out of The Penthouse with the Australian Grand Prix Company over the previous 4 years stand us in nice stead for our enlargement into Singapore.

There are different notable Grand Prix circuits world wide, comparable to Circuit de Monaco, Autodromo Nazionale di Monza and Silverstone, to call a number of. Why have you ever chosen Singapore to be the subsequent pit cease?

I simply love Singapore. Watching the primary Grand Prix in 2008 on tv at 13 years previous made me keen to return right here and get entangled one way or the other. So to be internet hosting The Penthouse right here in 2022 is considerably of a childhood ambition achieved.

Possibly it’s the shining lights, and the general vitality of the place however there’s simply one thing magical about System 1 automobiles screaming by way of this metropolis at evening that made us know Singapore needed to be the subsequent frontier for The Penthouse by Tom Barker Group.

Solely in recent times has Asia began to choose up motor racing, how completely different is that this tradition from the West?

In western tradition typically, all of us love automobiles and the sense of freedom they afford us. Automobiles are typically accessible for folks and likewise a significant type of transport given the distances many people should cowl in our each day commutes.

From there folks turn into “automobile proud” and genuinely benefit from the thrill of driving. Race circuits have been constructed to make driving quick in a managed atmosphere a lot simpler and the fascination with motor racing was born. It truly is a subculture amongst lovers.

Do you suppose F1 lovers in Asia are typically youthful than that of followers in Europe? And why?

Picture: Tom Barker Group

Usually sure, I imagine the large development of E-Sports activities or simulator competitors in Asia not too long ago has performed a key position in younger folks forming a ardour for automobiles and motor racing. Racing simulators are so reasonable now and provides entry to only about each automobile and race circuit on the earth all from the consolation of their residing rooms. We at the moment are seeing a cross-over from E-Sports activities racers being aggressive in real-world racing environments which is superior!

Additionally native heroes on the System 1 grid give the Asian fanbase somebody to cheer for, thus driving large curiosity. There are at present three distinctive drivers from the area in System 1 now which is unbelievable: Alpha Tauri has Yuki Tsonoda (Japan), Williams Racing has Alex Albon (Thai) and Zhou Guanyu (China) is driving for Alfa Romeo.

Other than The Penthouse, the place you present a first-class expertise to benefit from the Grand Prix, will you be venturing to cowl different prestigious occasions or excursions?

We do quite a lot of “cash can’t purchase” experiences predominantly in New Zealand and Australia by combining each thrills and luxurious. From high-performance driving with Porsche to {golfing} at a few of the world’s finest golf programs, different unique experiences embody heli-skiing, helicopter vineyard excursions, personal air exhibits by the Purple Bull Air Race World Champion and galvanizing visitor audio system from Rugby World Champions to System 1 drivers.

We have now an thrilling idea that we are going to be launching in 2023. Will probably be the entire above mixed into one unbelievable week of first-class journey and hospitality for a choose group of high-performing folks.

What are some thrilling actions that friends can look ahead to with you throughout this F1 Singapore Grand Prix?

Picture: Tom Barker Group
Picture: Tom Barker Group
Picture: Tom Barker Group

Our friends travelling abroad will likely be hosted from the second they land in Singapore until they depart, taking in a few of the finest eating places with unique waitlists, and having fun with the town from a brand new perspective.

The spotlight is our System 1 hospitality at The Penthouse, nevertheless guaranteeing a seamless week with different like-minded folks can be vital. Our friends, together with our staff, are all staying on the Capitol Kempinski Singapore. They’re a terrific resort accomplice and given the variety of friends now we have staying, it is going to actually give the expertise a homely vibe.

Do you might have a favorite F1 driver?

Sure, I do. It’s a bit left of subject and he handed away nicely earlier than my time however New Zealander Bruce McLaren is somebody I actually admire.

Beginning out life fully bedridden as a baby with a critical hip challenge, he fought on to turn into an absolute pioneer of System 1 each as a driver and founding father of the McLaren Racing Group. It is a testomony to his unbelievable spirit and character.

Essentially the most wonderful story about Bruce I imagine was within the Sixties and 70s the place he could be flying throughout the Atlantic a number of instances per week tending to his enterprise and motor racing commitments between Europe and the US. Unusual even in the present day, and completely unimaginable in that period, he proved that no barrier might get in his option to success.

The legacy he has left with the continued success of McLaren System 1 Group and McLaren Automotive may be very particular. He’s actually an inspiration to me.

Another thrilling information to share with us?

Sure, we do. We’re very near saying our thrilling plans for The Penthouse in Monaco and Las Vegas System 1 races in 2023. Additionally some alliances with System 1 groups and drivers will give our shoppers even better entry to the game and industrial alternatives with international attain.

For extra details about The Penthouse, click on here.

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